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How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'
How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

Hertz vs. Avis advertising wars: How an ad firm made a virtue out of second place.
Hertz vs. Avis advertising wars: How an ad firm made a virtue out of second place.

Countering Competitors Attack Ads | Hertz Vs. Avis - THE BIG AD
Countering Competitors Attack Ads | Hertz Vs. Avis - THE BIG AD

17 Avis "We try harder" campaign-Ideen | no. 2, krone, new opel
17 Avis "We try harder" campaign-Ideen | no. 2, krone, new opel

Avis We Try Harder | Busy Beaver Button Museum
Avis We Try Harder | Busy Beaver Button Museum

Vintage Avis Car Rental We Try Harder Pin Finback Advertising 1.5" Collectible | eBay
Vintage Avis Car Rental We Try Harder Pin Finback Advertising 1.5" Collectible | eBay

A Book About the Classic Avis Advertising Campaign of the 60s: Eriksson, Peer, Holmgren, Henri: 9789178431021: Amazon.com: Books
A Book About the Classic Avis Advertising Campaign of the 60s: Eriksson, Peer, Holmgren, Henri: 9789178431021: Amazon.com: Books

AVIS WE TRY HARDER sticker new unused from storage car rental ad promo vintage | eBay
AVIS WE TRY HARDER sticker new unused from storage car rental ad promo vintage | eBay

Me.Show. — Original “We Try Harder” Avis Ad, 1962 | Copy ads, Ads, Try harder
Me.Show. — Original “We Try Harder” Avis Ad, 1962 | Copy ads, Ads, Try harder

Cole Schafer on LinkedIn: It's 1962 and Hertz is eating Avis' lunch. On the brink of starvation…
Cole Schafer on LinkedIn: It's 1962 and Hertz is eating Avis' lunch. On the brink of starvation…

1963 newspaper ad for Avis rental, created by DDB. [11] (Source:... | Download Scientific Diagram
1963 newspaper ad for Avis rental, created by DDB. [11] (Source:... | Download Scientific Diagram

'We try harder': The most brilliant ad slogan of the 20th century | Lifestyles | clintonherald.com
'We try harder': The most brilliant ad slogan of the 20th century | Lifestyles | clintonherald.com

Why advertising doesn't work and some idealism - Bhatnaturally
Why advertising doesn't work and some idealism - Bhatnaturally

My favourite ad campaign of all time: The Avis 'We Try Harder' print series of 1962 - Mumbrella Asia
My favourite ad campaign of all time: The Avis 'We Try Harder' print series of 1962 - Mumbrella Asia

We try harder': The story of most brilliant ad slogan of the 20th century – The Denver Post
We try harder': The story of most brilliant ad slogan of the 20th century – The Denver Post

We are number two but we try harder: the underdog narrative of progressivism | Othmar's Trombone
We are number two but we try harder: the underdog narrative of progressivism | Othmar's Trombone

Iconic Ads: Avis - We Try Harder Point of View
Iconic Ads: Avis - We Try Harder Point of View

17 Avis "We try harder" campaign-Ideen | no. 2, krone, new opel
17 Avis "We try harder" campaign-Ideen | no. 2, krone, new opel

Here's the New Tagline Avis Will Use After 50 Years of 'We Try Harder'
Here's the New Tagline Avis Will Use After 50 Years of 'We Try Harder'

The greatest print ad campaign ever made...
The greatest print ad campaign ever made...

History of advertising: No 177: Robert Townsend's all-staff memo
History of advertising: No 177: Robert Townsend's all-staff memo

In any language, this is an interesting vintage ad campaign! - Community Forklift
In any language, this is an interesting vintage ad campaign! - Community Forklift

The Iconic Avis 'We Try Harder' Slogan
The Iconic Avis 'We Try Harder' Slogan